Today, the impact of internet on marketing can’t be denied. However, offline marketing still has its significance to be used as a medium of letting the people know what is up to your products and services.
First of all, let us understand what offline marketing is and how it can help the companies to achieve their marketing goals.
Offline marketing is all the channels that a marketer is using that is not connected to the World Wide Web (www). Some of these are billboards, radio, TV commercial, and the like.
Majority of the people in this generation are attached with the gadgets that they have due to the internet, so, marketers took advantage of it. However, we should keep in mind that there are still other people that are not into digitalization, example of this is the old people from ages 65 years old and beyond. This age-group is still comfortable using the “old method” way of life than being a “millennial” way. They enjoy reading newspaper in the morning, seeing billboards, listening to the radios, watching TV, etc.
Another thing, there are marketing strategies that an online marketing can’t do while the offline marketing can. For instance, being on the road is difficult to use gadgets. Therefore, it is better to use billboards and radio advertisement in order to still reach the target market.
Using balanced offline and online marketing in your strategy will give you a close to bullseyes hitting your target market. It is not but to focus in online marketing as it is the trend now, but it is also a clever way to utilize offline marketing to assure that none of your customers is left behind.